Karachi Bakery
Duration
2 weeks
Brand Strategy
Positioning
Logo & Identity
Illustration
Graphic Design
The aim of this project was to give ‘Karachi Bakery’ a refresh while retaining its rich heritage by giving it a contemporary look and positioning it for relevance in today's market. This involved crafting a new visual identity, and ensuring its continued success for generations to come through brand strategy.
Duration
2 weeks
Brand Strategy
Positioning
Logo & Identity
Illustration
Graphic Design
The aim of this project was to give ‘Karachi Bakery’ a refresh while retaining its rich heritage by giving it a contemporary look and positioning it for relevance in today's market. This involved crafting a new visual identity, and ensuring its continued success for generations to come through brand strategy.
Values
Quality throughout the entire process of preparing, baking, storing, packaging, and distributing our products.
Mission
Focus on innovation, developing new products while improving our existing products to evolving consumer needs.
Our Story
Established in 1953 by Khanchand Ramnani, Karachi Bakery has become a venerable institution in Hyderabad’s baking scene, standing strong after six decades. The bakery’s origins stem from Ramnani’s love for Karachi sweets, which inspired him to start a business selling rusks and bread with the support of his three sons. Regarded as the first bakery in its area, Karachi Bakery gained significant popularity with its fruit biscuits, leading to its expansion throughout India. Today, Karachi Bakery has exclusive outlets in Bengaluru, Chennai, and Delhi, and exports a curated selection of its products to over 25 countries.
Our Story
Established in 1953 by Khanchand Ramnani, Karachi Bakery has become a venerable institution in Hyderabad’s baking scene, standing strong after six decades. The bakery’s origins stem from Ramnani’s love for Karachi sweets, which inspired him to start a business selling rusks and bread with the support of his three sons. Regarded as the first bakery in its area, Karachi Bakery gained significant popularity with its fruit biscuits, leading to its expansion throughout India. Today, Karachi Bakery has exclusive outlets in Bengaluru, Chennai, and Delhi, and exports a curated selection of its products to over 25 countries.
Our Story
Established in 1953 by Khanchand Ramnani, Karachi Bakery has become a venerable institution in Hyderabad’s baking scene, standing strong after six decades. The bakery’s origins stem from Ramnani’s love for Karachi sweets, which inspired him to start a business selling rusks and bread with the support of his three sons. Regarded as the first bakery in its area, Karachi Bakery gained significant popularity with its fruit biscuits, leading to its expansion throughout India. Today, Karachi Bakery has exclusive outlets in Bengaluru, Chennai, and Delhi, and exports a curated selection of its products to over 25 countries.
Values
Quality throughout the entire process of preparing, baking, storing, packaging, and distributing our products.
Mission
Focus on innovation, developing new products while improving our existing products to evolving consumer needs.
Existing Strategy
Build a strong regional presence − Karachi Bakery outlets also opened in Hyderabad’s domestic airport. As tourists started taking the products to other states within India and abroad, brand recognition spread, which emboldened the bakery to go national. New flavours and international-style cookies − Two-in-one biscuit packs were launched recently. The cakes are said to be both visual and edible delights. It tied up with retailers across the country to stock its products, concentrating especially on those places where demand for the ‘special varieties’ was high.
Why Restrategise?
The brand needs a modern refresh to appeal to a younger audience. Revitalizing the visual identity is crucial to stay competitive and ensure long-term success.
Existing Strategy
Build a strong regional presence − Karachi Bakery outlets also opened in Hyderabad’s domestic airport. As tourists started taking the products to other states within India and abroad, brand recognition spread, which emboldened the bakery to go national. New flavours and international-style cookies − Two-in-one biscuit packs were launched recently. The cakes are said to be both visual and edible delights. It tied up with retailers across the country to stock its products, concentrating especially on those places where demand for the ‘special varieties’ was high.
Why Restrategise?
The brand needs a modern refresh to appeal to a younger audience. Revitalizing the visual identity is crucial to stay competitive and ensure long-term success.
Services & Availability
Catering for business meetups, online shopping, dine-in, takeaway, gifting. Available in 25+ countries and 4 cities in India.
Revenue Stream
40 per cent of the total revenue still comes from fruit, cashew and Osmania biscuits.
Colours
Visual Identity
Typefaces Used
Visual Identity
Typefaces Used
Colours
Tone of Voice
Royal blue symbolises creativity, imagination and royalty. A single colour usage for the colour scheme aligns with the newer genration’s idea of minimalism and elegance. The modulated strokes of the primary typeface (campaign serif) give a dynamic yet elegant feel to the brand.
