Kavya Skincare
Duration
1 week
Branding
Visual Identity
Visual System
Packaging Design
Graphic Design
The goal was to create a skincare brand that would appeal to women all over the world between the ages of 18 and 35. The brand should provide high-quality, effective products that are not as expensive as traditional luxury brands. The challenge was to create a distinctive yet appealing identity that would resonate with the target audience.
Duration
1 week
Branding
Visual Identity
Visual System
Packaging Design
Graphic Design
The goal was to create a skincare brand that would appeal to women all over the world between the ages of 18 and 35. The brand should provide high-quality, effective products that are not as expensive as traditional luxury brands. The challenge was to create a distinctive yet appealing identity that would resonate with the target audience.
Tone of Voice
Timeless, Luxurious, Authentic, Empowering, Respectful, Offbeat.
Our Story
Established in 1953 by Khanchand Ramnani, Karachi Bakery has become a venerable institution in Hyderabad’s baking scene, standing strong after six decades. The bakery’s origins stem from Ramnani’s love for Karachi sweets, which inspired him to start a business selling rusks and bread with the support of his three sons. Regarded as the first bakery in its area, Karachi Bakery gained significant popularity with its fruit biscuits, leading to its expansion throughout India. Today, Karachi Bakery has exclusive outlets in Bengaluru, Chennai, and Delhi, and exports a curated selection of its products to over 25 countries.
Brand Mission
To empower individuals worldwide to embrace their unique beauty by providing personalized, natural skincare solutions that address specific skin concerns.
Brand Vision
To be the leading global authority in natural skincare, offering a diverse range of products that cater to the individual needs of every skin type.
Tone of Voice
Timeless, Luxurious, Authentic, Empowering , Respectful, Offbeat
Brand Mission
To empower individuals worldwide to embrace their unique beauty by providing personalized, natural skincare solutions that address specific skin concerns.
Brand Vision
To be the leading global authority in natural skincare, offering a diverse range of products that cater to the individual needs of every skin type.
Tone of Voice
Timeless, Luxurious, Authentic, Empowering , Respectful, Offbeat
Tone of Voice
Timeless, Luxurious, Authentic, Empowering, Respectful, Offbeat.
Brand Mission
To empower individuals worldwide to embrace their unique beauty by providing personalized, natural skincare solutions that address specific skin concerns.
Brand Vision
To be the leading global authority in natural skincare, offering a diverse range of products that cater to the individual needs of every skin type.
Tone of Voice
Timeless, Luxurious, Authentic, Empowering , Respectful, Offbeat
Target Audience
18-35 year old women across the world.
Consumer Analysis
Consumers aged 18-35 have distinct expectations from a luxury skincare brand compared to competitors' target audiences. They prioritize quick results, visually appealing products, clean and sustainable sourcing, eco-friendly packaging, personalized formulations tailored to their specific needs, value for money, and products influenced by social media trends.
Competitors
Kama Ayurveda
Forest Essentials
Competitors
Kama Ayurveda
Forest Essentials
Target Audience
18-35 year old women across the world.
Consumer Analysis
Consumers aged 18-35 have distinct expectations from a luxury skincare brand compared to competitors' target audiences. They prioritize quick results, visually appealing products, clean and sustainable sourcing, eco-friendly packaging, personalized formulations tailored to their specific needs, value for money, and products influenced by social media trends.
Competitors
Kama Ayurveda
Forest Essentials
Logo
Kavya's logo, designed in Latin for a global audience, incorporates a macron on the letter 'a' (ā) to preserve its Indian heritage. The angular typeface, Neue Machina, creates a visual connection to Indic scripts, adding a unique touch to the brand's identity.
© 2024 Simran Satija
This website is typeset in PP Woodland, PP Neue Montreal & PP Editiorial New by Pangram Pangram
Projects
30 days of ASD
Karachi Bakery
Music & Type
Kavya
Email ID
simransatija2206@gmail.com
Competitor Analysis
Forest Essentials targets 25-34-year-olds with vibrant packaging featuring Indian motifs and minimal elements. Gold accents add a touch of luxury. Kama Ayurveda targets a broader audience of 27-50-year-olds, using earthy tones and maximalist design. While both brands incorporate Indian motifs, Kama Ayurveda's packaging lacks the visual distinctiveness of Forest Essentials. It is also important to note that these brands offer luxury at a premium price.
Competitor Analysis
Forest Essentials targets 25-34-year-olds with vibrant packaging featuring Indian motifs and minimal elements. Gold accents add a touch of luxury. Kama Ayurveda targets a broader audience of 27-50-year-olds, using earthy tones and maximalist design. While both brands incorporate Indian motifs, Kama Ayurveda's packaging lacks the visual distinctiveness of Forest Essentials. It is also important to note that these brands offer luxury at a premium price.
What Kavya Offers
Kavya seeks to redefine luxury skincare for a underserved market. Offering competitively priced products of premium quality, Kavya stands out with its clear and distinct packaging. The brand's visual identity system, featuring three colors to target different skin types, is designed while keeping its target age group in mind. The packaging provides essential information without visual clutter.
What Kavya Offers
Kavya seeks to redefine luxury skincare for a underserved market. Offering competitively priced products of premium quality, Kavya stands out with its clear and distinct packaging. The brand's visual identity system, featuring three colors to target different skin types, is designed while keeping its target age group in mind. The packaging provides essential information without visual clutter.
Positioning
Personalised, Effective, Affordable, Luxurious
Positioning
Personalised
Effective
Affordable
Luxurious
Positioning
Personalised
Effective
Affordable
Luxurious